Field challenges
Problems that show up in the paddock, shed or cab — we take them seriously enough to investigate, even when the answer isn't obvious.
Ag Data Lab
Where we put ideas to the test.
The Lab is for experiments — field challenges, awkward problems and the occasional wacky idea. We test what might work before anyone bets a season on it.
That means building unusual solutions to complex problems: software, connections, tools, hardware, electronics and anything else the question needs. Some experiments become useful. Some teach us what not to do. Both count.
Where we test ideas that aren't ready yet.
Work and Custom Solutions deal with what needs to run today. The Lab is where we try the things that aren't proven yet — or that no off-the-shelf tool was built to handle.
Unusual solutions
If the usual path won't stretch, we prototype something different: a tool, a connection, a sensor path, a bit of code, or a rough build that proves the idea.
Software & systems
Small apps, automations, data pipelines and interfaces — tested against real agricultural mess, not clean demo data.
Hardware & electronics
When the gap isn't only in software — sensors, devices and electronics that help capture or move information where phones and platforms fall short.
Current experiments
Live questions we're exploring. Status changes as we learn — testing, exploring, or parked when the trail goes cold.
Can AI turn a hand-drawn farm map into usable spatial data?
Promising — but human validation is still required.
Open notesAB lines won't transfer between machines
Format, coordinates and field mapping — not the operator.
Open notesFarmENGAGE / Operations Center not syncing
When the integration path — not the hardware — is the problem.
Open notesCan voice fill the gap when your hands are full?
Livestock records that don't happen because stopping to type isn't realistic.
Open notesFrom Instagram
Field notes, experiments and the odd idea in progress — from @agri_itaus.
Got a challenge — or a wild idea?
You don't need the technical solution. Tell us what you're trying to do, or the odd question you can't stop thinking about. We'll tell you if it's worth putting to the test.
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